I've spent most of my working life doing the work that keeps a business running — the spreadsheets, the emails, the organizing. The admin work that never ends.
For the past two years, I've been waking up at 4am out of necessity. It was the only hour of the day that belonged to me — the only quiet window before the work, the messages, and the admin started pulling me in every direction.
Earlier this year, my wife and I started renovating our home. Getting tradespeople to pick up the phone — or call us back — became its own part-time job. Great people, doing great work, but completely buried. Their hands were full, their phones were ringing off the hook, and clients like us were slipping through the cracks. That's when it clicked: I wasn't the only one who needed time back. They needed it too.
I realized I wasn't the only one who needed time back. Every small business owner I knew was drowning in the same thing: the work behind the work. The scheduling. The follow-ups. The phone they couldn't answer because both hands were busy.
"What if I used this to automate some of my own work? Not to be more productive — to get my time back."
So I built something — an AI agent that could handle the calls, hold real conversations, book appointments, and free up the owner to focus on the work they actually love. Not to replace people. To give them their time back.
That's how Zero Admin was born. On a couch, at 4am.
Today, we're a focused Canadian boutique that helps small service businesses automate the parts of their day that drain them. We start with our AI receptionist Lina, and we add bolt-ons as our clients tell us what else they need. Every system we deploy, we use ourselves first — because if it doesn't earn back our own time, it doesn't ship.
We're a small team that believes time is the most precious resource any of us has — and we use AI to give more of it back to the people who deserve it.
If that resonates with you, we should talk.